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Is Etcetera a problem? - written by Onyeka Ibeanusi
Writer and social commentator, Onyeka Ibeanusi answers the question y'all are beginning to ask, is Etcetera good or bad for the entertainment industry? His article below...
Many people felt the rude awakening to the presence and existence of singer cum writer Etcetera. I got to know about Etcetera in 2008 when I was still in Uniben. I remember a guitarist friend of mine saying, "Dis guy hold guitar like who no sabi play am."
Then I heard his songs and saw his videos. The videos were nice at that time and Etcetera was on his way to becoming the male version of Asa. I watched some other videos from him years later but unfortunately, Nigerians hardly patronise his genre of music and Etcetera disappeared.
Now Etcetera is back as a writer and a columnist hitting Nigerian celebrities harder than the US is hitting ISIS and to be candid, the dude is good!
Maybe somebody should have signed Etcetera and helped him reach the height of his music career. Perhaps Dj's, Vj's and OAP's shouldn't have charged him too much and spare everyone this vocal warfare penned down in computer fonts. Now Etcetera is here to piss everybody off.
I remember when Tiwa Savage described him as 'coma' or 'full stop' and now Freeze is after him after making very creative and epic statement like, "The light skin radio presenter who does the evening show on that Cool station on the island.’
‘Honey can I turn off the AC before I freeze?"
Charles Novia was enough trouble for Nigerian entertainers and now Etcetera joins him. Having both of them around is like fielding Cristiano Ronaldo and Messi at the same time in the same team.
Maybe Etcetera should have been a rapper, because the punch lines this guy drops is just too much to ignore. Sometimes I imagine him surfing the internet and laughing hard at people's reactions and comments whenever ever he writes.
To save Nigerian celebs from the hands of this creative terrorist, I think we should call Don Jazzy to sign him with the responsibility of releasing 5 albums in 3 years, maybe we will all have peace by then but since I don't have that power or the ability to 'retract', 'debunk' or 'condemn' anyone's opinion, I will just sit back and wait for his next article.
Onyeka Kerous Ibeanusi
Musician/Writer/Social Commentator
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Photos: Work in progress - world record breaking Star bottle tree
Nigeria’s leading beer brand, STAR has commenced the building of the largest bottle tree in the world made with 3000 beer bottles at Eko Atlantic Bar Beach Stretch, Victoria Island, venue of the much anticipated Lagos Countdown 2014.
The STAR Bottle Tree will stand, as an iconic landmark shining on into the New Year 2015.
A first of its kind in the country, the Star Tree symbolizes the greatness of the Nigerian spirit personified by Star Lager, the country's first indigenous beer brand.
The Star Tree, when finished will break the current World Record of 1000 beer bottles being held by the Chinese in the city of Shanghai for being the first tree made with 3000 beer bottles.
Fans and lovers of innovation were not left out in the process of building the Tree as they submitted empty bottles for the record-breaking feat. Follow conversations on social media, using the hashtags #ShineInto2015 #StarBottleTree
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